AMC Theatres Enlists Nicole Kidman for $25M Ad Campaign Amid Delta Variant Threat

Etan Vlessing

September 8, 2021

AMC Theatres has enlisted Nicole Kidman to help get movie fans back to the multiplex with a $25 million national advertising campaign launching on Sept. 12.

Kidman, in the national TV, online and social media advertising buy, proclaims “AMC Theatres. We Make Movies Better” via 60-second, 30-second and 15-second commercials. The campaign coincides with the COVID-19 Delta variant disrupting moviegoing comfort levels at the local multiplex and the major studio film suppliers looking again to send titles to the streaming space.

AMC Theatres has enlisted Nicole Kidman to help get movie fans back to the multiplex with a $25 million national advertising campaign launching on Sept. 12.

Kidman, in the national TV, online and social media advertising buy, proclaims “AMC Theatres. We Make Movies Better” via 60-second, 30-second and 15-second commercials. The campaign coincides with the COVID-19 Delta variant disrupting moviegoing comfort levels at the local multiplex and the major studio film suppliers looking again to send titles to the streaming space.